DARIA TISCHENKO-ZHURAVEL

The Chameleon Effect

One of the foundations of human life is the need to find their place in society and prove yourself as an individual in this world. It is an integral part in the formation of individual life. Being original in a direction of its activities, it acquires as a result of the niche where will manifest itself as a unit of society.

In modern times, the world is developing rapidly, thereby setting new challenges of the new generation. One of the problems which have to overcome the new generation is not integrated into the hypertrophied Value of society.

Due to the rapid development of the industrial-technological process for the person is in- creasingly difficult to integrate and survive in this environment because of time constraints and the inability to process a large amount of information.

Earlier generations changed every 25 years. Now — once every two or three years, when comes a new generation of «iPhones» or something else. This means that we are living in the time for which the speed of changes is so huge that it is impossible to cope with.

Zygmunt Bauman, who wrote “Liquid Times”, cites an interesting example. In one issue of the New York Times there is much more information than people knew in the 18th century. We know that we are unable to utilize all of this information; we can only process data fragmentally. This means that the world is fragmented, and our consciousness is also fragmented.

Due to these circumstances society automatically becomes part of the process which is called «Chameleon effect».

Chameleon effect is not a conscious assumption of individual of different types of behavior, attitudes, and values of the environment in which it is located.

Is quite possible that the chameleon effect at some point in the future will cease to be effective and will not give even the slightest chance to adapt to contemporary humanity (hypertrophied) environment of society.

Then is the following question: whether will survive a humanity? Will there be a chance to survive for future generations?

Google Maps Link.