Daria Tischenko-Zhuravel


Photo project by Daria Tishchenko-Zhuravel The Chameleon Effect

One of the foundations of human life is the need to find one’s place in society and to prove oneself as an individual in the world. This is an integral part in the process of formulation of selfhood. By being original in one’s life activities, an individual finds a niche, where it can prove a unique entity in society. In these modern times, the world is developing rapidly, while simultaneously setting new challenges for a new generation. One of the problems which this new generation must overcome is the inability to integrate into a hypertrophied society. Due to the rapid development of technology, it is increasingly difficult for a person to integrate into, and survive in, an environment where there is a lack of time and the inability to process huge amounts of information.

In the past, generations changed once in 25 years. Now, the change is once in two-three years, as soon as a new generation of iPhone or other device becomes available. This indicates that we live in times where the rapidity of change is so great, that it is impossible to cope. Zygmunt Bauman, who wrote “Liquid Times”, cites an interesting example. In one issue of the New York Times there is much more information than people knew in the 18th century. We know that we are unable to utilize all of this information; we can only process data fragmentally. This means that the world is fragmented, and our consciousness is also fragmented. Due to these circumstances, humanity inevitably becomes a part of the process known as the Chameleon Effect. The Chameleon Effect is the unconscious mimicry of various types of behavior, attitudes and values of the environment in which one finds oneself. It is entirely likely that the Chameleon Effect at one point in the future will cease functioning and will prevent even the smallest chance for humanity to adapt to the contemporary hypertrophied society. This raises the following question: Will humanity survive? Will there be a chance for survival for future generations?

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